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SEO Website strategy searchers, Welcome

Hi,

Once you have selected your theme with its keywords, you will need to plan out your site.

  1. Choose a great domain name that reflects the focus of your site. This will impact the initial credibility of site visitors. It’s best not to use a domain name such as www.johnsmithwidgets.com. A preferable name which is easier to remember might be www.bestwidgets.com. However if you are only operating locally and have been for many years then you can leverage off your good name.
  2. Internal consistency to make the pages look good. You want to make the browsing experience as pleasant as possible. If there is consistency between pages, then potential clients don’t have a hard time browsing through your site. Use CSS style sheets where possible as an aid.
  3. Use of site maps to aid in navigation not only for visitors but also for the search engines. With different types of web sites e.g. HTML, HTM and PHP, as well as many different niches that you may be targeting, it may be difficult to navigate and find all of the relevant pages. A site map can be a useful aid to link all of the sites together. Once the search engine spider finds the site map, it can then follow the links to all of your other pages on that site.
  4. Adopt the long tail approach i.e. look for the related niche keywords that still support the main theme but may present a slightly different perspective. You will capture the interest of a small amount of people. But if you target 20 different niches on the same topic then you will have 20 times a small amount of interested people. You can then expand that to 50 or 100 niches of highly interested people instead of competing for 1,000 unfocussed people with 1000s of other web sites.
  5. Use of anchor texts in links between sites. If you are (and you should) requesting other sites to link to you, then offer your own anchor texts that relate to your topic e.g. “great rose information” that will enable the search engines to relate your site to a particular theme. Use keywords where possible. Avoid ‘click here’ as search engines can’t interpret it.
So for Lesson 3, SEO On-Page techniques

Regards

Ron Skruzny, www.criticalmass.biz

If there is something that you would like covered, please don’t hesitate to contact me.

I look forward to sharing your ideas and thoughts on the art of Search Engine Optimisation.

~ The SEO Training Team